Tag socialmedia

In News

New Social Media Stats and Insights (2013)

Facebook

Some new stats, facts and figures from its earnings call for the first quarter of 2013:

  • Daily active users have reached 665 million
  • Monthly active users have passed 1.1 billion for the first time
  • 751 million mobile users access Facebook every month
  • Mobile only active users total 189 million
  • Mobile now generates 30% of its ad revenue up from 23% at the end of 2012

Twitter

New facts via Global Web Index Study:

  • 44% growth from  June 2012 to March 2013
  • 288 million monthly active users
  • That means that 21% of the world’s internet population are using Twitter every month
  • Over 500 million registered accounts
  • Twitter’s fastest growing age demographic is 55 to 64 year olds, registering an increase in active users of 79%

Some interesting insights:

  1. Mobile Devices: The US for many years was a mobile internet laggard, but in 2012 active mobile internet usage expanded from 37% to 43% of US internet users and tablet from 8% to 18%. Also as 31% of US mobile users are now on an iOS device, deep Twitter integration into iOS was a game changer (as reflected in the mobile growth above).
  2. Older Demographics: : Over-55s are the fastest growing demographic on Twitter! Active usage grew 116% between Q2 and Q4 2012 while active usage among 45-54s increased 81% in the same period. Twitter proved to be the fastest growing social platform in the latter demographic group. In an ageing population, this represents tens of millions of well-healed users on Twitter.
  3. Mass Media Integration: TV, films, radio, sports and advertising provided Twitter with an incredible level of exposure, and this is already translating into more users. This integration has provided people with reasons to use Twitter that go well beyond social.

Growth based on age demographics:

active-usage-growth-percentage

 

 

Mobile becoming used more vs. traditional desktop for various tasks:

Percentage-Change-in-Active-Behaviours

Social Media 12 Golden Rules

Social Media Golden Rules Twitter FacebookSome businesses make the mistake of thinking that social media is just a case of signing in to Facebook, Tweeting, creating a LinkedIn profile or signing up for Google Plus. It isn’t that easy. To get value from social media, you must share value. That is the key to successful social media marketing that will help you to build a large following of loyal fans and customers. Here are 12 golden rules to help you run a  super effective social media marketing campaign:

1.  It Takes Time

Although it is extremely effective, social media is not a quick-fix. There are no shortcuts if you want to make your campaigns a success. Like most strategies in marketing it takes time, commitment, consistency and effort. If you are not willing to invest in social media it will never bring you the results that your business needs.

Social media marketing is a commitment that can’t be avoided or ignored.

However, don’t let that put you off because the rewards for your investment and time are well worth it.

Studies show that small businesses and the self employed are most likely to generate leads, close business deals and find partnerships thanks to their involvement on Facebook, Twitter and the other social media sites. Patience is crucial so don’t give up after a short time. It might not happen overnight, and it does take hard work but you won’t regret it.

2. Use Images and Multimedia

They say a picture paints a thousand words ….and a video more! Your followers expect to see pictures and video so make good use of multimedia to engage them and keep them interested.

3.  It Is All About the Quality – Not The Quantity

Don’t think that just because you are adding a dozen posts an hour on Twitter and Facebook that you are accomplishing great things for your business. Remember, you need to be productive, not noisy… Read more

In News

HootSuite Assignments – Chrome Extension

What a neat idea! HootSuite just launched a new feature that lets you quickly assign social media posts to your team members as they browse Twitter.com and Facebook.com Pages. This means even if you aren’t logged into your HootSuite dashboard, you can assign social messaging to the most appropriate person in sales, customer support, public relations, marketing departments and more.

Very useful for support issues popping up on Twitter if you’re tracking your brand, or if you see some cool content that you want your staff to check out, you can now ‘assign’ it to them like an internal ticket system.

Watch the demo video here: http://vimeo.com/62099420

HootSuite Assignments – Chrome Extension from HootSuite on Vimeo.

3 Tactics To Increase Engagement on Twitter

I want to kick start your week with some tips on Twitter. Yes, that social media thing everyone say you need to build up ‘followers’ on. Well, it isn’t so crazy after all! A recent study showed 40% of Twitter users regularly search for products via Twitter. Your audience is searching on it, and you need to be where your customers are. In fact, 43% of marketers said they noticed an improvement in sales due to social campaigns. That’s huge! And if that isn’t enough, social commerce sales are expected to total $9.2 billion by the end of this year and climb to $14.25 billion in 2013, $30 billion in 2015! (more stats here).

If you already have a Twitter account, then here are a few simple ways to increase engagement with your followers. If you don’t have a Twitter account… well then skip to the action step this week.

Once you’ve developed a base of followers, you need to make your Twitter account more interesting – finding ways to encourage people want to tell their friends about your account, so that you can grow your followers exponentially.

1. Organize Tweetups

In many ways, Twitter is really just a large community, and as the community gets to know each other, it’s not uncommon to find that people want to take their online relationship into the offline world. On Twitter, these are often known as “Tweetups” – events planned via Twitter for Tweeters to gather in a specific location and mingle. Tweetups can be a great way to turn your online relationship with the customer into an offline relationship, and potentially improve your brand image and likability.

2. Tweet Secret Offers

Having special offers only available to those following you on Twitter is a great way to make users pay attention to your Tweets… if they miss a great offer, they will make sure to pay attention next time so they don’t miss another! An example of this would be running a coffee shop and having a drink that isn’t on the menu that you can only order if you know the name of the drink – a name given out through the Twitter account. People that like your business will want/need to follow it in order to know the next offer, and that makes your account more relevant to consumers.

3. Integrate a Contesting Element to Your Tweets

Consider integrating contests. Doing something as simple as offering to give away a $5 gift card to Amazon for the funniest caption idea to a photo you post, or giving the first 100 customers to retweet one of your posts a chance to win a free product. Of course the prize will depend on your audience. Don’t forget to include hashtags (such as #contest or #freebie) to your tweet.


Action Step This Week

If you don’t yet have a Twitter account for your business, your action step this week is to make one! Simply visit http://www.twitter.com and type in your Name, E-mail, and a Password.. choose a Twitter username and you’re all set to get started! If you do have an account, start to focus on building your followers and implement one of the 3 tactics above.