Tag edgerank

Facebook Likes Don’t Mean Much If Your Edgerank Score Sucks!

When it comes to growing the number of people that see your Facebook content, more Likes isn’t always the answer. In fact, if you’re getting hundreds of people to Like your Facebook Page who don’t actually care about your brand and won’t engage with your posts in the future, you’re actually making things worse and you’ll end up paying for it (literally) in the long run. What matters now on Facebook is engagement levels and having a group of fans that are highly engaged with your brand.

You’ll want to first work on raising your Page’s Edgerank score so grow your ‘organic’ Reach on Facebook. On average, only 15% of your Facebook posts are actually being seen by your fans on their Newsfeed.

If you focus on building your Edgerank score, your posts will be seen by more people (for free) and you won’t have to pay to promote posts.

In this video we cover a few ways of doing that, and it all comes down to:

  1. The frequency of user’s engaging with your content
  2. How quickly others engage with your content through comments, likes, and shares
  3. Giving a clear Call To Action
  4. Avoiding complaints
  5. The timing of your content
  6. The weight of the post type (always try for comments!)
  7. Track everything with Facebook Insights

I also explain the difference between Facebook Organic, Viral, and Paid Reach. Plus we’ll take a look at Promoted Posts and how to avoid using them.

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The Impact Of Negative Feedback to Your Facebook Page Reach and Edgerank

A great post on Social Fresh today about Edgerank and Page Reach. They conclude that the largest factor affecting your drop in Page Reach recently has been an increased weight on ‘negative feedback’ to your page posts by your fans.

Negative Feedback can be when a user:

  • Clicks ‘Hide’ on your story that appears in their newsfeed (Hide this story)
  • Clicks ‘Hide All’ (Hide all stories from a Page)
  • Reports Spam
  • or Unlikes your Page

They give some stats on which feature users tend to use most:

  • Hide Post: 76%
  • Hide All Posts From Page: 16%
  • Report as Spam: 8%
  • Unlike Page: <1%

Here are some ways you can track your negative feedback:

1. Head to Facebook insights and export your data to take a look at each post’s negative feedback.

2. Go to EdgeRank Checker’s Real-Time Monitor (or a similar analytics vendor) to monitor negative feedback as it happens to your posts. If you’re post is receiving substantial negative feedback right away, take down the post to prevent any further damage.