When it comes to growing the number of people that see your Facebook content, more Likes isn’t always the answer. In fact, if you’re getting hundreds of people to Like your Facebook Page who don’t actually care about your brand and won’t engage with your posts in the future, you’re actually making things worse and you’ll end up paying for it (literally) in the long run. What matters now on Facebook is engagement levels and having a group of fans that are highly engaged with your brand.
You’ll want to first work on raising your Page’s Edgerank score so grow your ‘organic’ Reach on Facebook. On average, only 15% of your Facebook posts are actually being seen by your fans on their Newsfeed.
If you focus on building your Edgerank score, your posts will be seen by more people (for free) and you won’t have to pay to promote posts.
In this video we cover a few ways of doing that, and it all comes down to:
- The frequency of user’s engaging with your content
- How quickly others engage with your content through comments, likes, and shares
- Giving a clear Call To Action
- Avoiding complaints
- The timing of your content
- The weight of the post type (always try for comments!)
- Track everything with Facebook Insights
I also explain the difference between Facebook Organic, Viral, and Paid Reach. Plus we’ll take a look at Promoted Posts and how to avoid using them.
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