Some Really Neat New Social Media Stats

Time for some updates on Social Media stats! Here are some that I found really interesting…

Social Media

  • 40 % of accounts and 8% of messages on social media sites are spam
  • 91% of online adults use social media regularly
  • Social networking is most popular online activity, with 22% of time online spent on channels like Facebook, Twitter and Pinterest
  • 56% of social media users have admitted to using channels to spy on their partners
  • Social commerce sales should total $9.2 billion by the end of this year and are expected to climb to $14.25 billion in 2013 and $30 billion in 2015
  • Some 167 million people will shop online this year, which will increase to 192 million by 2016 (spending an average of $1,800 per person per year)
  • 20% would purchase within a social media site
  • 40% of Twitter users regularly search for products via Twitter
  • 12% of consumers have purchased a product online because of info they found on Twitter
  • 60% are willing to post about products/services in FB if they get a deal or discount
  • 65% of the world’s top companies have an active Twitter profile
  • 90% of marketers use social media channels for business, with 93% of these rating social tools as “important”
  • 43% of marketers have noticed an improvement in sales due to social campaigns
  • The average time spent by marketers on social media is 1-5hrs per week for those just getting started and 6+ hours per week for those with 3+ years of experience
  • The most popular social networking tool for marketing is Facebook – being used by 92%, followed by Twitter (84%), LinkedIn (71%) and blogs (68%)
  • LinkedIn is 4X better for B2B lead generation than Facebook and Twitter
  • Only 10% of marketers are actively monitoring social media ROI
  • Only 22% of businesses have a dedicated social media manager
  • 58% of Fortune 500 companies have an active corporate Facebook account, 62% have an active corporate Twitter account
  • The average Twitter user has 126 followers
  • The average Twitter users tweets a link at 9am, achieves a 1.17% click through rate (1.4 followers click the link)
  • Over 40% of Twitter users do not tweet anything
  • Twitter now has more than 140 million active users, sending 340 million tweets every day
  • Twitter users send over a billion tweets every 72 hours
  • Twitter should see 250 million active users by the end of 2012

Small Businesses

  • 53% of small businesses are using social media
  • 88% believe exposure is the biggest benefit
  • 19% use Facebook, 15% LinkedIn and 4% Twitter
  • 12% think it’s a must, 24% do it when they have the time and 14% say they don’t know enough about it
  • Among online retailers, only 33% have metrics in place to track social media ROI


  • 42% of mobile users share multimedia via Facebook
  • Smartphone owners now spend as much time using social networking apps such as Twitter and Facebook as they do playing games
  • Users log an average of 77 minutes per day using apps on their smartphone


  • Pinterest is now the third most popular social network, behind Twitter and Facebook (in the US)
  • 60% female
  • 29% 35-44, 27% 25-34, 24% 45-54, 8% 55-64, 6% 18-24, 3% 0-17, 3% 65+
  • 37% earn betwen $25k-$50k, 33% earn between $50k-$75k and 13% earn between $75k-$100k
  • Over 20% of Facebook users are on Pinterest daily
  • Buyers referred from Pinterest are 10% more likely to buy something and spend an average of 10% more than visitors from other social networks
Coupons on Social Media
  • 67% of customers will like a Facebook page to save 25% or more
  • 17% will tweet or retweet a deal to save 25% or more
  • 28% of consumers share deals through social media
  • 12% have looked for deals on social media sites using their smartphones (Source: AllTwitter)
Source: The Social Skinny – Thanks Cara Pring for putting the stats together
See here for full list, see here for Sept 2012 stats.