Entrepreneur Mark Cuban (you’ve probably seen him on the ABC hit tv show “Shark Tank”) posted an interesting opinion piece about Facebook, it’s purpose, and how we should be tracking engagement on it. Check it out on his blog at the link above.
Quoting Mark, “FB is what it is. Its a time waster. That’s not to say we don’t engage, we do. We click, share and comment because it’s mindless and easy. But for some reason FB doesn’t seem to want to accept that it’s best purpose in life is as a huge time suck platform that we use to keep up with friends, interests and stuff. I think that they are over thinking what their network is all about . Being a time suck that people enjoy is a good thing. There is a comfort in turning on the TV and having it work without any thought required. It’s easy. It is the best 5 hour on average per day alternative to boredom.”
Do you agree with him?