If a video plays all by itself, without anyone watching it, does it count as a view? Facebook says yes. I think that’s ridiculous.
When I am scrolling through my news feed, I see videos auto playing but I am not actually watching them. If one catches my attention, and I ‘un-mute’ it to actually watch it with sound, then that should count as a ‘watch’. Or maybe if your mouse scrolls over the video to click back to rewind it and watch from the beginning.
Facebook announced the social network delivered nearly a billion more desktop video views than YouTube during the month of August.
Sounds impressive, right? Not when you realize that Facebook’s videos play automatically, without sound. Thus they technically produce “views,” but often without anyone actively watching them.