Facebook Likes Don’t Mean Much If Your Edgerank Score Sucks!

When it comes to growing the number of people that see your Facebook content, more Likes isn’t always the answer. In fact, if you’re getting hundreds of people to Like your Facebook Page who don’t actually care about your brand and won’t engage with your posts in the future, you’re actually making things worse and you’ll end up paying for it (literally) in the long run. What matters now on Facebook is engagement levels and having a group of fans that are highly engaged with your brand.

You’ll want to first work on raising your Page’s Edgerank score so grow your ‘organic’ Reach on Facebook. On average, only 15% of your Facebook posts are actually being seen by your fans on their Newsfeed.

If you focus on building your Edgerank score, your posts will be seen by more people (for free) and you won’t have to pay to promote posts.

In this video we cover a few ways of doing that, and it all comes down to:

  1. The frequency of user’s engaging with your content
  2. How quickly others engage with your content through comments, likes, and shares
  3. Giving a clear Call To Action
  4. Avoiding complaints
  5. The timing of your content
  6. The weight of the post type (always try for comments!)
  7. Track everything with Facebook Insights

I also explain the difference between Facebook Organic, Viral, and Paid Reach. Plus we’ll take a look at Promoted Posts and how to avoid using them.

Found this video helpful? Share with a friend, and add a comment below!

Read more about Edgerank and Facebook Reach at:

ARStechnicawearesocial.netObserver.com, Techcrunch, Edgerankchecker, and socialmediatoday

Discussion6 Comments

  1. Rebecca says:

    I didn’t think of the impact of having an excess number of likes from people who are liking just for the sake of liking. We did a recent campaign where the customer liked us to get a coupon and most of them didn’t come back to interact with our posts later so we won’t be doing that again.

    Great tips!

    • Chad says:

      Ah yes, the ‘like locker’ coupon tactic. Definitely want to stay away from using that. Getting people to like your page for a reward or incentive can greatly inflate your Page likes but leave you with just that… inflated numbers. You will experience a lot of ‘take the prize and run’ type fans who have no intention of continuing to stick around and engage with you. Those fans tend to be the ones that don’t engage with your posts later and/or mark them as spam. Remember, if you give your fans value they will Like your Page on their own because they actually like your content. That is what you want… a dedicated and loyal fan base.

  2. Helena says:

    thanks for this really valuable video, really useful

  3. Anonymous says:

    Killer content but video was way too long. You definitely could of split up the content in this video into 2-3 separate videos.

    • Chad says:

      Thanks for the feedback! I agree with you and I am going to try to keep my future videos under 10 minutes if possible. Preferrably 4-6 max if they aren’t tutorial walk-through videos. I had a lot to cram into this video and probably could have cut a few parts out. Great lesson for next video 🙂