Colour Theory – Which colours sell? Why is Facebook blue?

BufferApp recently posted a fantastic blog post about use of colour on websites and how colours can make customers feel a certain way… and hopefully buy your product!

Here’s some of the parts I found the most interesting:

The science of colours and what they represent to us



Genders when looking at colours and preferences:

  • Women love: Blue, Purple and Green
  • Women hate: Orange, Brown and Gray

Women colours

In case your app is strictly targeting men, the rules of the game are slightly different. Here it goes:

  • Men love: Blue, Green and Black
  • Men hate: Brown, Orange and Purple

Men colours

Which colours trigger which feeling for us?

color theory design website

Colour theory green web design

Why is Facebook blue?