BufferApp recently posted a fantastic blog post about use of colour on websites and how colours can make customers feel a certain way… and hopefully buy your product!
Here’s some of the parts I found the most interesting:
The science of colours and what they represent to us
Genders when looking at colours and preferences:
- Women love: Blue, Purple and Green
- Women hate: Orange, Brown and Gray
In case your app is strictly targeting men, the rules of the game are slightly different. Here it goes:
- Men love: Blue, Green and Black
- Men hate: Brown, Orange and Purple
Which colours trigger which feeling for us?