Category Scrapbook

What Is The Best Day To Promote, Based on Conversion?

According to Clickbank, the difference between days isn’t all that great. In fact, the highest converting day is less than 1 percentage point better than the worst converting day, which should tell us something – sending out your offer on ANY day is far better than never sending it at all.

It’s also important to keep in mind that these numbers are for ALL offers. Some niches will no doubt convert better on weekdays than weekends. Your best bet, as always, is to test, test and test some more.

Here is the breakdown Clickbank gives:

  1. Saturday – 11.13%
  2. Sunday – 11.08%
  3. Tuesday – 10.62%
  4. Monday – 10.50%
  5. Friday – 10.42%
  6. Thursday – 10.39%
  7. Wednesday – 10.32%

What’s “Dark Traffic” and Why Should You Care?

Dark traffic is traffic that originates from – well, that’s the point – you don’t know WHERE it originates from or how it got to your site, and it’s growing. It’s that traffic when you check your Google Analytics and it comes from ‘other’… not even Google knows where it comes from. Some comes from under-the-radar sharing that takes place on chatrooms, messaging apps, IM and in private email apps, some traffic comes from secure sites that don’t collect information on users.

I just read an interesting story on DigiDay that talks about it, worth a read.

The Guardian estimates their dark traffic at 7-8%, while The Atlantic estimates it doesn’t know where fully 40% of its traffic comes from.

The problem, of course, is if you don’t know where a significant portion of your traffic is coming from, then you’re not understanding your audience as well as you’d like to. Nor do you know how to get more of this kind of traffic, since you don’t know where it’s coming from in the first place.

So why is there dark traffic, why is it growing and what can you do about it? Check out the DigiDay story.

Resetting your dock or menu on Mac

Came across a strange issue with my Macbook Pro where the menu bar froze (clock, icons, etc) so they weren’t clickable. Yet all my software was running fine.

Found this website, which outlines some commands you can put into your Terminal app to reset the dock or menubar if it freezes on you or becomes unclickable. Worked like a charm!

The Finder crashed:
killall -KILL Finder
(you can also restart the Finder by option (=alt) + rightclicking the Finder icon in the Dock and selecting Relaunch. It doesn’t always work though.)

The Dock crashed:
killall -KILL Dock

Spaces crashed:
killall -KILL Dock

The Menubar crashed/refuses to be clickable:
killall -KILL SystemUIServer