Category News

In News
Facebook Reach

New Social Media Study (2015) – Organic reach at 7%

According to a study recently conducted by Locowise, as of February 2015, the average organic reach for Facebook pages is about 7%. The study found that this number varies according to the number of total likes for a page:

  • Pages with less than 10,000 likes have an average organic reach of 11%
  • Pages with 10,000 – 99,999 likes average 6%
  • Pages with 100,000 likes or more average 5%

The study also found trends in which types of updates generally get the best organic reach, and how the number of likes for a page may influence that number. For example, photo posts average only 7% organic reach in general, but average 11% for pages with less than 10,000 likes. http://locowise.com/blog/facebook-page-reach-study-february-2015

Finally! Hootsuite lets you post images directly to Twitter

It’s been a long time coming, but Hootsuite has finally announced today that they are letting users have the ability to post images DIRECTLY to tweets sent to Twitter. Instead if having them uploaded to their ow.ly service

This is great news. Images attract much more engagement on tweets. And the image being directly hosted on Twitter means your photo is seen right within the Twitter home feed and can be tapped to view a larger image without linking to ow.ly to view it.

Here is how to set it up. You will have to do this for each Twitter account in your Hootsuite account.

1. Login to Hootsuite

2. Click your profile picture circle in the top left corner. To show all your connected accounts.

3. Find a Twitter account you want to change settings on, and hover over it, click the gear icon and click the change settings link.

4. You’ll see a section for image upload settings. By default it is set to use ow.ly but it’s now a dropdown you can change. Click it and change it to pics.Twitter.com

5. Save and repeat for all your Twitter accounts.

 

Images will now directly post to Twitter.

 

 

 

In News

Facebook Passes YouTube in Video Views?

Not Really…

If a video plays all by itself, without anyone watching it, does it count as a view? Facebook says yes. I think that’s ridiculous.

When I am scrolling through my news feed, I see videos auto playing but I am not actually watching them. If one catches my attention, and I ‘un-mute’ it to actually watch it with sound, then that should count as a ‘watch’. Or maybe if your mouse scrolls over the video to click back to rewind it and watch from the beginning.

Facebook announced the social network delivered nearly a billion more desktop video views than YouTube during the month of August.

Sounds impressive, right? Not when you realize that Facebook’s videos play automatically, without sound. Thus they technically produce “views,” but often without anyone actively watching them.

http://www.beet.tv/2014/10/brandcomscorefulgoni.html

In News

SEO: Panda 4.1 is Here

The new Panda update is all about helping Google identify websites with low-quality content, and is expected to affect 3-5% of all search queries. End results for site owners? Those sites with high quality content may rank higher, even if they’re small to medium sized sites.

Affiliate sites were some of the hardest hit; specifically, sites with a minimum of content designed to get visitors to click through to a sales page. Also, keyword stuffing pages and doorway pages took major hits, along with sites that use deception. Bottom line: If your site is all about getting the visitor to click through, odds are it’s dropped in rank in Google.

http://www.hmtweb.com/marketing-blog/panda-4-1-analysis/

In News

In The News: Snapchat, Google Polls, TwitPic

Snapchat’s New Ads Will Allow Marketers to Purchase Un-targeted, Vanishing Placements

Will disappearing, untargeted ads work for marketers? We’ll soon find out.

http://marketingland.com/snapchats-new-ads-will-allow-marketers-purchase-untargeted-vanishing-placements-103233

Google Adds Polls on Google+

You can now run your own interactive polls via Google+.

http://marketingland.com/can-now-post-polls-google-et-tu-facebook-103292

TwitPic Lives On

After announcing it would shut itself down rather than face further trademark infringement litigation with Twitter, TwitPic announces it will now be acquired.

http://www.geekwire.com/2014/photo-sharing-service-twitpic-will-live-thanks-acquisition/