Building Your Customer Base (Part 3): Engaging After The Sale

So far we’ve covered Customer Profiling and Leveraging Existing Customers, now lets look at the art of the follow up.

Continue to engage with your customers – even after the sale!

A common trap many businesses fall into is they only communicating with customers to make a sale offer.  Take time to engage and build a relationship with them first. That way, when your customers are ready to buy, they will think of you first.

There are so many ways that you can do this. For example, social media and email newsletters are excellent for maintaining regular contact. Many small business owners comment successfully to local media via a press release to build their profile. You can even use face-to-face networking as a very effective way of getting to know your customers.

Make it a rule to always offer something of value whenever you have contact with your customers. This could simply be answering questions about your products or services.

If you are a niche business, you probably already share your client’s passion for your product or service. Make sure that passion shines through.

Use Social Media!

  • 70% of Internet users use social media
  • 36% of small businesses use Facebook to engage with customers
  • More than 1 in 3 social media users talk about brands online
  • 1 in 3 small businesses sell online and made over $130 BILLION in sales in 2012
  • Click here for more Social Media Stats for 2013
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