Big Changes Coming To Facebook Page Insights

Last month, Facebook announced that it was giving its page insights product a revamp, making it easier for page admins to figure out how their posts are performing. Social media expert Jon Loomer recently gained access to these insights and has given us a sneak peak at what to expect. See below.

THE NEW INSIGHTS DASHBOARD

New Facebook Insights 2013

 

THE NEW PAGE TAB

  • Page likes
  • Total reach
  • Page visits

From this tab, admins can use the chart at the top, dragging the indicator left and right to see how page likes, reach and visits have changed over time.

Facebook new Page tab 2013

 

NEW POSTS TAB

  • Stats for all posts
  • When fans are online
  • Best types of posts

Some great new features like being able to finally figure out when are your fans most receptive to content, and the best times to post.

new facebook posts tab

 

NEW PEOPLE TAB

  • Fan breakdown
  • People reached
  • People engaged

This tab shows marketers who their fans are and how well they’re being reached.

facebook people tab 2013