3 Tactics To Increase Engagement on Twitter

I want to kick start your week with some tips on Twitter. Yes, that social media thing everyone say you need to build up ‘followers’ on. Well, it isn’t so crazy after all! A recent study showed 40% of Twitter users regularly search for products via Twitter. Your audience is searching on it, and you need to be where your customers are. In fact, 43% of marketers said they noticed an improvement in sales due to social campaigns. That’s huge! And if that isn’t enough, social commerce sales are expected to total $9.2 billion by the end of this year and climb to $14.25 billion in 2013, $30 billion in 2015! (more stats here).

If you already have a Twitter account, then here are a few simple ways to increase engagement with your followers. If you don’t have a Twitter account… well then skip to the action step this week.

Once you’ve developed a base of followers, you need to make your Twitter account more interesting – finding ways to encourage people want to tell their friends about your account, so that you can grow your followers exponentially.

1. Organize Tweetups

In many ways, Twitter is really just a large community, and as the community gets to know each other, it’s not uncommon to find that people want to take their online relationship into the offline world. On Twitter, these are often known as “Tweetups” – events planned via Twitter for Tweeters to gather in a specific location and mingle. Tweetups can be a great way to turn your online relationship with the customer into an offline relationship, and potentially improve your brand image and likability.

2. Tweet Secret Offers

Having special offers only available to those following you on Twitter is a great way to make users pay attention to your Tweets… if they miss a great offer, they will make sure to pay attention next time so they don’t miss another! An example of this would be running a coffee shop and having a drink that isn’t on the menu that you can only order if you know the name of the drink – a name given out through the Twitter account. People that like your business will want/need to follow it in order to know the next offer, and that makes your account more relevant to consumers.

3. Integrate a Contesting Element to Your Tweets

Consider integrating contests. Doing something as simple as offering to give away a $5 gift card to Amazon for the funniest caption idea to a photo you post, or giving the first 100 customers to retweet one of your posts a chance to win a free product. Of course the prize will depend on your audience. Don’t forget to include hashtags (such as #contest or #freebie) to your tweet.


Action Step This Week

If you don’t yet have a Twitter account for your business, your action step this week is to make one! Simply visit http://www.twitter.com and type in your Name, E-mail, and a Password.. choose a Twitter username and you’re all set to get started! If you do have an account, start to focus on building your followers and implement one of the 3 tactics above.