Facebook Reach

New Social Media Study (2015) – Organic reach at 7%

According to a study recently conducted by Locowise, as of February 2015, the average organic reach for Facebook pages is about 7%. The study found that this number varies according to the number of total likes for a page:

  • Pages with less than 10,000 likes have an average organic reach of 11%
  • Pages with 10,000 – 99,999 likes average 6%
  • Pages with 100,000 likes or more average 5%

The study also found trends in which types of updates generally get the best organic reach, and how the number of likes for a page may influence that number. For example, photo posts average only 7% organic reach in general, but average 11% for pages with less than 10,000 likes. http://locowise.com/blog/facebook-page-reach-study-february-2015

Finally! Hootsuite lets you post images directly to Twitter

It’s been a long time coming, but Hootsuite has finally announced today that they are letting users have the ability to post images DIRECTLY to tweets sent to Twitter. Instead if having them uploaded to their ow.ly service

This is great news. Images attract much more engagement on tweets. And the image being directly hosted on Twitter means your photo is seen right within the Twitter home feed and can be tapped to view a larger image without linking to ow.ly to view it.

Here is how to set it up. You will have to do this for each Twitter account in your Hootsuite account.

1. Login to Hootsuite

2. Click your profile picture circle in the top left corner. To show all your connected accounts.

3. Find a Twitter account you want to change settings on, and hover over it, click the gear icon and click the change settings link.

4. You’ll see a section for image upload settings. By default it is set to use ow.ly but it’s now a dropdown you can change. Click it and change it to pics.Twitter.com

5. Save and repeat for all your Twitter accounts.

 

Images will now directly post to Twitter.

 

 

 

13 Lead Generation Tactics for Content Marketers

You’ve targeted a great niche that needs to be filled and you’re creating amazing content your audience will love.

Everything should be working to send you leads like crazy, yet… nothing is happening. Email sign-ups are sluggish, sales have not increased and you’re not sure what to do next.

I came across this fantastic resource for you, it is jam packed with lead gen content marketing techniques and tips. And they also have a downloadable PDF you can get.

Look at the topics covered:

  • How to Create Valuable Free Content that Converts Visitors
  • How to Integrate Content Upgrades that Readers Can’t Ignore
  • How to Use Dedicated Landing Pages with Dedicated “Subscribe Bribes” to Capture Guest Post Traffic
  • How to Capture Leads Using Gated Videos
  • Twitter Lead Generation Cards
  • Harness the Power of SlideShare, Google+, LinkedIn, and more

Visit http://copytactics.com/lead-generation-tactics-for-content-marketers

Better Understand Your Website’s Analytics

So you probably use Google Analytics, you’ve put the code on your website, you login to see a graph of your daily visitor numbers going up or down. But how deep do you go into Google Analytics and make sense of all the data it provides? To some, it can be overwhelming. There are a lot more things that Google Analytics can do, and a lot of great insightful data you can extract from it. If you know how.

Luckily there are a few cool services that can help you make sense of your website stats.

1. Briefmetrics emails you simple overviews of your website’s Google Analytics. https://briefmetrics.com/

2. Megalytic, a tool used by marketers for faster, more insightful and better looking analytics reports https://megalytic.com/

Check them out.